In contemporary society the internet allows anyone, anywhere in the world communicate with anyone they want- as long as they both have internet access. With so many tools today what you say can have a bigger audience than ever. E-mail, blogs, youtube, facebook, Twitter, personal websites, and a whole host of other options have opened the door for global interaction. In light of this Andy Warhol's most famous quote seems to have come true.
When using other forms of communication than the internet, and when using the internet itself, it is important to tailor our words for a global audience. The First Commandment of Business Writing holds true, always know your audience! As businesses are increasingly becoming more diverse it is important to keep these audience traits in mind when crafting your message.
Gender
Race and ethnicity
Regional and national origin
Social Class
Religion
Age
Sexual orientation
Physical ability
Any or all of these may be applicable in any given audience, and you must keep these facts in mind to avoid offending your audience.
As well as written messages, presentations or simple conversation must be kept in check as well. Body language, non-verbal communication, artifacts that you posess, the clothing you wear personal space and time all combine to present your image. Abusing these can cause people to form opinions about you, whether you like it or not. For example showing up to an important meeting looking sloppy can make your boss look down upon you, while wearing a Swastika on your arm and walking down the street will garner almost universal contempt from those you encounter.
If you learn one thing, realize that people pay attention to the image you are presenting, whether you know it or not.
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