To find the information you need to research a topic, keywords are your best friend. Use the phrases related to your topic online to find hard copy prints of the documents you need. A word of warning: Not all internet sources are reliable, make sure to use academic journals or periodicals as opposed to webpages or Wikipedia.
When compiling your own data, the use of surveys is an important tool. However, the questions must be worded correctly and in a way that dis-ambiguates any unclarity the respondent might have. Avoid being vague!
Once you have collected the data you need to analyze it. Follow these steps...
1. Understand where the data came from, or whether it is reliable or not.
2. Compile the numbers and analye the averages.
3. Analyze the words, what they mean, how respondents answered and outside factors influenced responses.
4. Check your logic, do not get causation mixed up with correlation or find any faulty arguments i.e. post hoc ere go propter hoc or the slippery slope fallacy.
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